How To Use Book Reviews To Market Your Business
By Daniel Kanuck
Would you like to earn more money in your business? I guess that's kind of a rhetorical question, but it's something that I just had to ask you. You see most business owners want to make more money in their business, but they have no idea as to how to go about making it happen.
The bottom line is that any business can be made more profitable. All it takes is some hard work and dedication, and profitable days are soon ahead. If you've been working hard in your business and aren't seeing the sales that you had hoped for, then more than likely you're wasting your time on ineffective marketing techniques - or are either doing the technique completely wrong.
Today, I want to show you a technique that can get you more repeat sales, and will get your customers to follow your recommendations. This technique is powerful in the world of internet marketing (particularly in the field of affiliate marketing), but it can also be used in the offline world also.
Let's take a look at this marketing strategy: - Book reviews
Book reviews are a great way to get a customer to learn something new. It doesn't matter if you wrote the book, or if you're simply recommending another book for them to read. You can get customers to really take your advice seriously - assuming of course, if the book is good.
Before recommending a book to your customer list, make sure you've bought and read the book also. You want to do this because when a customer asks you about a topic in the book, you know exactly what they're talking about. And honestly... it's best if you can offer the book review about a book that you wrote.
This will make you seem like the obvious person to do business with. You see there's a concept called the "obvious expert in your niche" that not a lot of business owners know about. All this means is that prospects come to you, instead of you coming to them - because they feel like you're the obvious person that they should be doing business with.
In your book review, make it seem like an honest review. Point out any flaws that the book has and be sure to highlight its attributes. If you have problems writing a book review, simply follow the templates of affiliate marketers online.
For example, to find someone doing a book review online, just go to Google.com and type in "affiliate marketing review". You will see a lot of review-pages showing up in Google, and you will want to study the style of these reviews. After you have gotten the gist of how you should create your review, it's time to start putting what you learned into action.
Get started writing your book review and when you're doing, put it up on your website and also mail it out to your customers - with an included package insert that sells more of your services.
Book reviews are a great way to get a customer to trust you. Just make sure that the book is worthwhile, and that your customers will get the most out of it.
Good luck with using book reviews to make more money in your business.
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