Use Book Reviews To Market Your Business

How To Use Book Reviews To Market Your Business

By Daniel Kanuck 

Would you like to earn more money in your business? I guess that's kind of a rhetorical question, but it's something that I just had to ask you. You see most business owners want to make more money in their business, but they have no idea as to how to go about making it happen.

The bottom line is that any business can be made more profitable. All it takes is some hard work and dedication, and profitable days are soon ahead. If you've been working hard in your business and aren't seeing the sales that you had hoped for, then more than likely you're wasting your time on ineffective marketing techniques - or are either doing the technique completely wrong.

Today, I want to show you a technique that can get you more repeat sales, and will get your customers to follow your recommendations. This technique is powerful in the world of internet marketing (particularly in the field of affiliate marketing), but it can also be used in the offline world also.

Let's take a look at this marketing strategy: - Book reviews

Book reviews are a great way to get a customer to learn something new. It doesn't matter if you wrote the book, or if you're simply recommending another book for them to read. You can get customers to really take your advice seriously - assuming of course, if the book is good.

Before recommending a book to your customer list, make sure you've bought and read the book also. You want to do this because when a customer asks you about a topic in the book, you know exactly what they're talking about. And honestly... it's best if you can offer the book review about a book that you wrote.

This will make you seem like the obvious person to do business with. You see there's a concept called the "obvious expert in your niche" that not a lot of business owners know about. All this means is that prospects come to you, instead of you coming to them - because they feel like you're the obvious person that they should be doing business with.

In your book review, make it seem like an honest review. Point out any flaws that the book has and be sure to highlight its attributes. If you have problems writing a book review, simply follow the templates of affiliate marketers online.

For example, to find someone doing a book review online, just go to Google.com and type in "affiliate marketing review". You will see a lot of review-pages showing up in Google, and you will want to study the style of these reviews. After you have gotten the gist of how you should create your review, it's time to start putting what you learned into action.

Get started writing your book review and when you're doing, put it up on your website and also mail it out to your customers - with an included package insert that sells more of your services.

Book reviews are a great way to get a customer to trust you. Just make sure that the book is worthwhile, and that your customers will get the most out of it.

Good luck with using book reviews to make more money in your business.

Article Source: [http://EzineArticles.com/?How-To-Use-Book-Reviews-To-Market-Your-Business&id=6315023] How To Use Book Reviews To Market Your Business

How to Create a PDF File in 3 Simple Steps!

PDF has become the internet standard over the last few years, and many people and companies have found the ease of use of this well known document format: you can spread it easily, almost everyone can open it, it looks very professional and you don't have to worry about anyone modifying or stealing your text or images!

You can't browse around the internet nowadays without coming across a few PDF files. There's a good reason for that: more and more different software programs are being released, all using different document types, and there really was, and still is, a high need for 1 standard document format. 

So PDF is a great format, and most people already know you can open these PDF files with the free Acrobat Reader tool. But what most people don't know is how to create a PDF File. And that's really a shame as creating your own PDF Files can be so easy, and even more important: it saves you so much trouble when trying to share your documents with friends, family or maybe the whole internet. So time to change that! 

There are plenty of solutions around on the internet, one more difficult or pricey than another. I've picked, in my opinion, the simplest solution which works pretty straight forwarded and lets you create PDF files from almost any program. You can find it at http://www.mypdfcreator.com, but let's start with a small tutorial on the 3 steps to create your own PDF files:

Step1) Selecting Print

The MyPDFCreator tool acts like it's some sort of a printer. (You don't need a real printer to be able to create your own PDF documents.) This might sound a bit confusing, but it's actually really useful as you can now simply select the program from any application that can print. So let's say you want to simply convert a Word document to PDF. Open up your Word file, and click on File, and then Print to bring up the Print Window.

Step2) Selecting PDF Creator

You'll now see the standard Windows print dialog containing a dropdown list with printer names. Make sure PDF Creator is selected and then simply click on 'OK'.

Step3) Selecting the desired filename.

You'll now see a simple PDF Creator window with a few options and buttons. You can email your file directly, or apply some security settings if you want, but simply click on the large 'Save' button to select a filename and save your new PDF File.

And that's it: just follow these 3 simple steps and you'll have your own PDF file in a few clicks and in a matter of seconds. This works for all documents and programs: as long as you can print your document, you can save it as a PDF file!

You should check out the original http://www.mypdfcreator.com site, if you want or need some extra tutorials including screenshots/images.

Happy PDFing!

Article Source: https://EzineArticles.com/expert/Abby_Randal/63831

5 Proven Ways to Get Book Reviews

5 Proven Ways to Get Book Reviews

By Kathleen Gage 

Getting a book published is a lot easier, and simpler, than in years past. From idea to publication it can be a matter of weeks, even days.

As in the past, publishing is the easy part. Sure, in the eyes of the author, that may seem farfetched. Yet, ask any author who has made money from their books and they will likely say the marketing takes more effort.

You see, once the book is written, it's done. With marketing, it's an ongoing process. One that must be attended to on a daily basis, if you want to get the best results possible.

The main thing you have to do is generate interest in your book. There are countless ways to generate interest including media releases, email broadcast messages, blog posts and paid advertising. One of the best, and often overlooked by an author, is reader reviews.

Reviews give readers a sense of what the book is about thus increasing sales. Reviews are also excellent social proof that the book is worth reading. Granted, some authors get bogus reviews, but ethical authors do what they can to get "real" reviews.

To give your reviews a lot of weight, avoid paying for them. Actually, your book can be banned from some sites if it is found the reviews have been paid for.

Additionally, avoid the, "I'll review your book if you review my book" temptation. This is a hard road to travel and Amazon frowns upon this practice.

The surest way to get great reviews is write a quality book.

Although you definitely should not pay for reviews, you can be proactive in your approach. The following will get you moving in the right direction.

1. Your immediate circle of influence including family, friends and business colleagues who would be willing to review your book.

2. Influencers in your industry whose review would make a difference to a potential buyer.

3. Connections, friends and followers on your social networks.

4. Other reviewers. Check out reviews of other books in your genre and contact the reviewers to see if they would be interested in reviewing your book.

5. Members of book clubs. There are lots of book clubs with members eager to review books.

The key is to be proactive about asking people. Once you have a few reviews, other readers will likely leave reviews. One way to encourage readers to review you Kindle book is to add a page at the end of the book requesting their feedback.

Something like, "I appreciate reader feedback and would appreciate a review left on Amazon." You can add a live link to make the process of them going back to the book page as simple as possible.

Hit #1 on Amazon - FREE report shows you how. If you're an expert who has written a book, or plans to, learn how to get to the top of the Amazon charts. http://www.oneonamazon.com

Article Source: [http://EzineArticles.com/?5-Proven-Ways-to-Get-Book-Reviews&id=9482414] 5 Proven Ways to Get Book Reviews